SEVEN TWENTY ONE is a bottle of premium vodka that does things other bottles don't. It opens playgrounds and homes for risk takers, creators, artists and degenerates through technology and community.

We are not made to fit in, we are made to stand out and light up a dated backbar of same old heritage nonsense. 721 is not 20 times distilled through diamonds or any other marketing bulls**t you're fed - it's vodka, and it's f**king great.

HOW WE PRESENT

We are creating a playground for creators, artists and risk takers so when we show up we do it in ways the industry are too confined to do, taking off the shackles of brand politics.

HOW WE SERVE

There are no rules, serve 721 however the hell you want to, but we have some serves we think are fire! Sign up to the newsletter to see how we are mixing up how we drink.

HOW WE DRINK

We're not here to over indulge and go full degenerate, we are here for a good time whilst co-creating the future of the spirits industry - forget convention and live life freely with other degens.

FIND 721 IN STORES